By Monica Omachi
World Blood Donor Day (WBDD) is a day set aside for eight official global public health campaigns marked by the World Health Organization (WHO).
Every 14 June since 2004, mostly, all countries around the world celebrate this event on the birth bicentenary of Karl Landsteiner – the Austrian-American pathologist and immunologist who eminent the main blood groups.
World blood donor day helps to raise wakefulness of the need for safe blood and blood products and to acknowledge and appreciate blood donors for their charitable offer to save life. The theme of This year’s world donor day is “What Can You Do”
Transfusion of blood and blood products helps save millions of lives every year. It can help patients suffering from life-threatening conditions live longer and with higher quality of life, and supports complex medical and surgical procedures.
In the past six weeks, The Guardian in partnership with Life bank – a tech startup, has campaigned for a shift in the Nigerian blood culture by releasing communication materials including articles, videos and info graphics to educate the Nigerian public on the need for voluntary blood donation as a way of reducing mortality rate.
Access to safe and sufficient blood and blood products can help reduce rates of death and disability due to severe bleeding during delivery and after childbirth.
The theme for Blood Donation Day in 2017 focuses on blood donation in alternative situations. The first response when an emergency happens is “What Can You Do?” and the answer is “Give Blood. Give Now. Give Often.”