The Monday after Thanksgiving is traditionally the busiest online shopping day of the year, but stores are releasing internet deals earlier, stretching them through the week, as well as making them available in stores. Shoppers looking for discounts spurred online sales on Black Friday to a new high.
During the holiday shopping weekend that kicks off on Thanksgiving and the day afterward known as Black Friday, more and more shoppers decide to skip the mayhem in stores and buy online. Consumers spent $3.34 billion shopping online on Friday, a 21.6 percent increase from the same day last year, according to Adobe Digital Insights, which tracks online retail transactions.
Online sales have also been stretching out more and more. Cartwheel, Target’s digital app, started offering holiday deals including 50 percent off one toy per day on Nov. 1. Amazon started offering 35 days of Black Friday deals on Nov. 16, and Walmart kicked off its Cyber Monday deals at 12:01 a.m. EST Friday for the first time as it aimed to grab customers ahead of its competitors.
Lea Bishop shops online starting on Thanksgiving Day through Cyber Monday, but this year found many retailers had extensive pre-Black Friday deals. She found an iPad at Bestbuy.com for $625, at $150 off during the week before Thanksgiving. To Bishop, the convenience of online shopping is worth more than finding the best deal.
“It may not be the exact lowest price but it was a really good deal,” she said. “You kind of have to weigh the ‘get up early, stand in line and hope to be the first person there’ with the ‘Oh I can go buy it now,’ even though it may be a little bit more expensive,” she said.
Cyber Monday, which is the Monday after Thanksgiving, has typically been the busiest day of the year for online shopping. The phrase was coined in 2005 to encourage online buying when people returned to offices where they had high-speed internet connections.
The term is still used to promote heavy discounts online, even though most people now have constant access to the web via their phones and computers. ComScore expects mobile sales to make up 20 percent of online sales for the first time this year, and Adobe said mobile purchases surged 33 percent on Black Friday to $1.2 billion.
“Thanksgiving has become the new Cyber Monday,” said Shawn DuBravac, chief economist at the Consumer Technology Association. Out of the estimated 135.9 million U.S. adults who shopped this past week, 35 percent did so by phone and tablet, an increase from a 28 percent share last year, according to the trade group’s survey.
Promotions have changed in response to buying patterns. Instead of door-buster markdowns on a select few products, retailers are shifting to a stream of discounts and alerts during the entire week via email and social media.
“It’s really this weeklong flow of deals,” DuBravac said.
Research firm comScore had predicted online spending on Cyber Monday will jump to $3.5 billion from $3.12 billion last year. The firm’s preliminary holiday shopping forecast, which includes November and December, is for online sales to rise as much as 19 percent to $81 billion.
Overall, the National Retail Federation trade group is forecasting holiday sales for the November and December period to rise 3.6 percent to $655.8 billion, better than the 3 percent growth seen in the year-ago period.
“Instead of fighting the lines, there are even better deals online,” said Madison Agnello, who plans to do 90 percent of her shopping online. The week before Cyber Monday she bought a 43-inch LG 4K Smart TV at half of its original $600 price tag.
“I’m shopping soon rather than later, to get it over with and not having to worry about things being sold out,”
Black Friday is in our rearview mirror, but that doesn’t mean the deals are over. For millions of Americans who prefer to shop online, Cyber Monday provides the chance to snag amazing deals on electronics, clothes and food — all without ever leaving your home.
Here is a round-up of some of the best Cyber Monday deals.
BACK IN AMERICAN TODAY AMAZON
Does everything big, which is why Cyber Monday will last all week long. Like Black Friday, the site will feature several “Deals of the day” which are only available for a limited number of hours and as long as supplies last. So, if you’re a bargain hunter, it’s wise to check in daily for new discounts.
Other notable deals include the Amazon Tap for $89.99 (originally $129.99), Amazon Fire TV for $74.99, 20% off of Graco baby products, and $25 off when you purchase $100 of DEWALT tools.
After advertising amazing Black Friday deals, the retail giant is at it again with Cyber Monday. Buy the Apple iPhone 5s for just $149.99 (originally $450), save $30 on a Google Home, or take home a Samsung 40″ HDTV for just $217 (regularly $332). In the toy department, shoppers can take home a Razor Power Core 90 Electric Scooter for $89 or a Doc McStuffins Pet Vet Checkup Center for $49.99.
Target customers will be able to save 15% of their purchases made in-store or online on Sunday and Monday. Cyber week deals also include 40% off of bedding, rugs and throw pillows. In the electronics category, shoppers can buy a VIZIO D-series 43” Smart TV for just $309.00 (regularly $389.99).
At Kmart, Cyber Monday is actually Cyber Week, with sales running online starting Sunday, Nov. 27 thru Saturday, Dec. 3, 2016. Some breakout deals include 40% off family outerwear (reg. $14.99-99.99) and a Samsung 58″ HDTV for $479.99 (reg. $649.99). Shipping is free on purchases over $49.
And lastly, customers can use the promo code: CYBER to get an extra 25% off items in clothing, footwear and fine jewelry and an extra 10% off on featured trees, home fashions and housewares.
Best Buy (BBY)
Best Buy has amazing Cyber Monday deals in every electronics category. If you’re looking for a computer, try the HP – ENVY 15.6″ Touch-Screen Laptop for just $599 (originally $799). Shoppers can also find a Nikon camera bundle with three lenses, a bag and memory card for just $799 (originally $1,199.99). If you’re in the market for a new phone, you can earn a $250 Best Buy gift card when you purchase and activate the LG G5 smartphone with a monthly installment plan for Verizon, AT&T or Sprint. Customers can also snag a $15 to $30 gift card when they purchase a Keurig coffee maker.
To help online shoppers get their gifts home, Best Buy is offering free shipping all season long and free in store pickup.
This electronics giant is known for their vast inventory, so you’re guaranteed to find some amazing products on sale. Starting Sunday, B&H will have flash sales with deals on everything from lights to camera lenses. In addition, the website will feature markdowns on top items including the 3DR Solo Quadcopter drone for just $349.95 (originally $949.95). Other amazing deals include $100 off of a 13” Apple Macbook Pro and $40 off JBL Bluetooth headphones.
You can never go wrong when you choose to give the gift of food. For the carnivores in your life, purchase the “Tasteful Gift” package which comes with two 5 oz. Filet Mignons,two 5 oz. Top Sirloins, two 4 oz. Boneless Pork Chops, four 3 oz. Potatoes au Gratin, four 4 oz. Caramel Apple Tartlets, and a Signature Seasoning Packet for just $69.99 (originally $140.94). If that’s not enough for you, there are a dozen different deals that will save you big money and fill your stomach.
Harry & David
Starting on Monday, shoppers can save up to 50% on select baskets. Send a box Royal Riviera Pears for $19.99 (originally $29.99) or a drum of popcorn for $17.49 (originally $34.99).
Get 20% off of your purchase and free shipping for purchases over $25. Use the promo code “CYBER” to get an additional 10% off of your purchase (Excludes beauty and specials).
40% off your purchase in-store or online.
American Eagle (AEO)
Get 40% off of your purchase from Nov. 26 through Nov. 28 at 1 a.m. PST.
40% off your purchase with the code HOLIDAY.
Alaska Airlines (ALK)
While they won’t release details on potential deals, Alaska Airlines promises that Cyber Monday will be their biggest sale of the year. The sale begins at 8 p.m. EST on Sunday, Nov. 27 at alaskaair.com.
Cyber Monday sales will kick off at 12 p.m. EST on Monday, and Expedia.com will be offering new hotel coupons hourly until 6 p.m. EST. Cyber Monday deals have a travel window from November 28, 2016 – March 31, 2017.